Renowned TV chef Nigella Lawson has recently been announced as the face of Greggs’ Christmas advertising campaign. However, she has made it clear that she will not be endorsing their famous sausage rolls. The 64-year-old culinary icon was seen filming the festive adverts outside a London home, complete with fairy lights and artificial snow.
While Nigella will be promoting Greggs’ festive flatbread, Christmas lunch baguette, and a special chocolate doughnut, she has opted out of associating her name with the brand’s beloved sausage rolls. Despite this, Greggs is thrilled to have Nigella on board to promote their holiday offerings.
Known for her influence in the culinary world, Nigella’s endorsement has been known to significantly boost sales of various ingredients used in her television recipes. Her partnership with Ocado in 2022 led to the launch of a curated selection of Nigella Loves products and recipes. This year, she has even taken on the task of finding Britain’s best beekeepers, with the winning honey set to be sold at Waitrose.
Nigella Lawson’s advertising choices are selective, and she is careful about the brands she associates with. While she may not be lending her image to Greggs’ sausage rolls, her involvement in promoting their other festive offerings is sure to draw attention to the high-street bakery chain’s holiday menu.
Fans of Nigella Lawson have been buzzing about her latest venture with Greggs, with some expressing their excitement over her new role in the Christmas campaign. Despite the mixed reactions, one thing is for sure – Nigella’s presence in the advertising world continues to make a significant impact, whether she’s promoting sausage rolls or not.