Tommy Hilfiger has once again collaborated with the popular K-pop group Stray Kids for their Fall 2024 Campaign, showcasing the group’s unique style against the backdrop of the iconic New York City skyline. Shot by renowned photographer Alisdair McLellan, the campaign features members Bang Chan, Lee Know, Han Jisung, Changbin, Hyunjin, Felix, Seungmin, and I.N posing on a rooftop in a range of preppy outfits perfect for the upcoming colder months.
The fusion of Tommy Hilfiger’s classic American style with Stray Kids’ youthful energy and individuality creates a captivating visual narrative that celebrates both the brand’s heritage and the group’s global influence. Stray Kids expressed their excitement about the collaboration, stating, “Tommy Hilfiger is an American style icon. Each time we visit, he helps us feel at home through his timeless prep style – it makes us feel that anything is possible. We’re so excited for our fans to see us on top of the world in this iconic New York campaign.”
Tommy Hilfiger, known for his innovative approach to fashion and his ability to capture the spirit of American culture, highlighted the significance of New York City’s skyline as the backdrop for the campaign. He stated, “New York City’s skyline is the ultimate stage for an iconic pop culture moment. For our third campaign with Stray Kids, we took them to higher grounds – capturing them above the city that has inspired me from the start was the ideal way to highlight their distinctive style, which perfectly embodies the vibrant energy of New York.”
This is not the first time Stray Kids has collaborated with a fashion brand, as they were previously the faces of Tommy Hilfiger’s Spring 2024 campaign in April. Additionally, individual members of the group have also ventured into the world of fashion, with Felix serving as an ambassador for Louis Vuitton and Hyunjin working with Versace. Their unique sense of style and fashion-forward approach have made them sought-after collaborators in the industry.
The Fall 2024 collection showcased in the campaign will be available for purchase on the brand’s website and in stores worldwide throughout the season. Fans of both Tommy Hilfiger and Stray Kids can look forward to exploring the full range of preppy outfits, puffer jackets, and long-sleeved button-downs featured in the campaign, all designed to seamlessly transition from the runway to the streets.
As the fashion industry continues to embrace diversity and inclusivity, collaborations like the one between Tommy Hilfiger and Stray Kids serve as a testament to the power of merging different cultures and styles. The partnership not only showcases the group’s influence on global fashion trends but also highlights Tommy Hilfiger’s commitment to celebrating creativity and individuality.
With the Fall 2024 Campaign, Tommy Hilfiger and Stray Kids have once again demonstrated their ability to push boundaries and redefine traditional notions of style. By combining the brand’s timeless aesthetic with the group’s modern sensibilities, the collaboration offers a fresh perspective on contemporary fashion that resonates with audiences worldwide.
From the sleek skyscrapers of New York City to the cutting-edge designs of the Fall 2024 collection, the Tommy Hilfiger x Stray Kids collaboration is a testament to the enduring power of fashion to inspire, unite, and empower individuals from all walks of life. As the campaign unfolds, fans can expect to see more of the group’s dynamic energy and innovative style on full display, setting the stage for a season filled with creativity, diversity, and bold fashion statements.