Sberbank and multimedia service OKKO launch of the project “Art online”, which will re-open the theatres, museums and concert halls to the public during the period of quarantine. One resource will be collected performances, concerts, virtual tours and other video content from leading Russian cultural sites. Content will be available free upon registration on the online cinema OKKO.
the Project “Art line” kicks off with an exclusive screening of two ballet productions at the Mariinsky theatre: “Cinderella” by Sergei Prokofiev with Diana Vishneva in the title role and “Anna Karenina” by Rodion Shchedrin with Ulyana Lopatkina in the title role. Cancellation of cultural events will not be a barrier between art and audience now to watch “Cinderella” and “Anna Karenina” under the musical direction Valery Gergiev choreography by Alexei Ratmansky in online cinema Okko. Premiere of “Cinderella” was held on March 20 at 18:00 Moscow time, “Anna Karenina” for the first time will show on 21 March at 18:00 Moscow time.
In the new free library of Sberbank and OKKO gather multimedia content for various audiences: adults, children, lovers of classic and rock music, drama and popular music. For those who have decided to use the period of self-isolation for self-education, and those who want to touch the art in virtual format. The collection will be regularly replenished.
“Technology open to theatre arts new opportunities. I’m glad that lovers of the theatre and all interested people will be able to see the ballet “Cinderella” and “Anna Karenina” comfortably”, — said the artistic Director of the Mariinsky theatre Valery Gergiev.
“In the coming weeks promise a complete lack of mass entertainment and cultural events worldwide. However, thanks to technological solutions, the art can be made available in such a period of time. We are confident that the performances “Anna Karenina” and “Cinderella” presented the exclusive eventusive in the cinema online Okko, will impress movie lovers and will make theatergoers to take another look at modern technology. And incredibly valuable that the first among them became a flagship of the music scene, as the Mariinsky theatre,” shared Jan Bardintzeff, CEO of Okko.
Age restriction: 6+