Quarantine due to coronavirus hurt many Novosibirsk companies (this process continues). The situation became known as coronariana. Particularly affected communities catering, fitness centers, shopping centers. But many entrepreneurs do not despair and come up with new ways of working, approaches to business, service, not to reach closure. Stories on how not only to survive but to profit in this difficult time, participants of the project “Small but proud business” shared with the NGS.