Kraken and Williams Racing are teaming up once again to bring fans an exciting opportunity to engage with the world of Formula 1 racing like never before. The Cosmos Collection, a new line of digital collectibles, is set to make its debut at the 2024 US Grand Prix in Austin, Texas. This exclusive collection will be available only to Grid Pass holders, offering them a chance to participate in the Rear Wing Takeover Contest for a shot at having their Cosmos featured on the rear wing of Williams Racing’s FW46 challengers during the race.
The Cosmos Collection, a collaboration between Williams Racing and lead artist Candy Apple, features over 130 unique traits integrated with iconic Williams Racing branding. From cats to dragons to krakens, the collection spans 10 different character types, making it a diverse and exciting lineup for fans to collect. To kick off the launch of the collection, 100,000 free digital collectibles were airdropped to Grid Pass holders, giving them a taste of what’s to come in the world of digital collectibles.
The Rear Wing Takeover Contest is the highlight of the Cosmos Collection launch, offering fans the opportunity to see their Cosmos featured on the rear wing of Williams Racing’s FW46 challengers during the 2024 Formula 1 Pirelli United States Grand Prix. To enter the contest, Cosmos owners must submit their PFP for consideration, with the chance to be one of the 12 finalists selected by Williams Racing and Kraken. The global community of fans will then have the opportunity to vote for their favorite finalists, with the top six vote getters earning a spot on the FW46 challengers in Austin.
How to Enter the Contest
The contest is divided into two rounds: the Qualifying Round and the Semifinals Competition. During the Qualifying Round, which runs from September 9 to September 15, 2024, participants can submit their entry for consideration by filling out the contest entry form. Williams Racing and Kraken will review all entries and announce the top 12 finalists on September 16, 2024.
The Semifinals Competition, also known as the Cosmos Race, will take place from September 16 to September 21, 2024. Out of the top 12 finalists, six winners will be selected based on community votes. Fans will have the opportunity to vote for their favorite Cosmos on the Rear Wing Takeover website, with the six digital collectibles receiving the most votes earning a coveted spot on the FW46 challengers in Austin.
What is a Grid Pass?
The Grid Pass is an all-access digital collectible introduced by Williams Racing and Kraken at the 2023 Formula 1 Lenovo United States Grand Prix. Grid Pass holders have the opportunity to unlock exclusive perks and experiences, including the chance to have their digital collectible featured on the rear wing of Williams Racing’s F1 cars during live races. The Grid Pass program has been a hit among fans, with thousands of submissions and community activation leading up to the 2023 US Grand Prix.
Over the past year, Kraken has hosted Williams Racing Fan Zones where fans who signed up for the Williams Racing Collectibles+ Program have enjoyed exclusive access to discounts on merchandise, driver meetups, and more using their Grid Pass. The Grid Pass program has brought fans closer to the action and created a sense of community among digital collectible enthusiasts.
In conclusion, the partnership between Kraken and Williams Racing continues to push the boundaries of fan engagement in the world of Formula 1 racing. The Cosmos Collection and the Rear Wing Takeover Contest offer fans a unique opportunity to be a part of the action and see their digital collectibles featured on the world stage at the 2024 US Grand Prix. With the support of the global fan community, the Cosmos Collection is set to make a splash in the world of digital collectibles and bring fans closer to the excitement of Formula 1 racing.