Stray Kids, the popular K-Pop group under JYP Entertainment, has once again teamed up with iconic American fashion brand Tommy Hilfiger for their Fall 2024 campaign. The eight-member boy group, consisting of Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N, were photographed against the breathtaking backdrop of the New York City skyline for this latest collaboration.
In a statement released by the group, they expressed their admiration for Tommy Hilfiger, calling him an American style icon. They shared how each visit to the brand’s headquarters makes them feel at home, thanks to the timeless prep style that Tommy Hilfiger is known for. The group emphasized that being part of the campaign makes them feel like anything is possible, and they are excited for their fans to see them in this iconic New York setting.
The Fall 2024 campaign is described as a tribute to the idea that there’s no place like home, particularly in New York City. Tommy Hilfiger himself expressed his excitement about capturing Stray Kids against the city skyline, highlighting their distinctive style that perfectly embodies the vibrant energy of New York. This marks the third campaign collaboration between Stray Kids and Tommy Hilfiger, following successful campaigns in Fall 2023 and Spring 2024.
The collection inspired by New York City features a range of casual sportswear with contemporary twists on classic silhouettes. From modernized wool coats to oversized puffer jackets, pea coats, varsity-inspired bomber jackets, sleek Chelsea boots, and other prep staples, the collection reflects the essence of classic American style that Tommy Hilfiger is known for.
Stray Kids’ partnership with Tommy Hilfiger goes beyond just fashion campaigns. The group recently attended the Met Gala with Hilfiger, making a statement on the red carpet and solidifying their status as fashion icons. Their latest album, ATE, debuted at No. 1 on the Billboard 200 chart, marking their fifth consecutive chart-topping release. The music video for the album’s lead single, “Chk Chk Boom,” even featured cameos from Hollywood stars Ryan Reynolds and Hugh Jackman in their Deadpool and Wolverine characters.
In addition to their music success, Stray Kids will also be featured on the soundtrack of an upcoming movie with a new track titled “Slash.” This further cements their position as global stars with a diverse range of talents and collaborations in various industries.
Overall, the Fall 2024 campaign with Tommy Hilfiger showcases Stray Kids’ ability to seamlessly blend their unique style with the classic American aesthetic of the brand. The stunning visuals against the backdrop of the New York City skyline capture the essence of both the group’s international appeal and the iconic status of Tommy Hilfiger as a fashion powerhouse. As Stray Kids continue to make waves in the music and fashion industries, their partnership with Tommy Hilfiger serves as a testament to their growing influence and relevance on a global scale.