Prada Beauty recently launched its first pop-up store in Korea in collaboration with Shinsegae Duty Free (Shinsegae DF) at Incheon International Airport Terminal 2. The pop-up, which will be open for 2 months until August 25, 2024, features Prada Beauty’s makeup and skincare collections.
The pop-up store is designed with Prada Beauty’s signature black and white chequered flooring and triangle logo, providing travelers with a unique and immersive experience. Visitors can explore the Prada Color and Prada Skin collections up close and personal.
In addition to the physical pop-up store, Prada Beauty products are now available for purchase on Shinsegae DF Online. This launch at Incheon Airport is just a preview of what’s to come, as Prada Beauty will officially debut in Korea in August, offering consumers the chance to discover and try out the full range of collections in-store.
This collaboration between Prada Beauty and Shinsegae DF highlights the growing trend of luxury brands entering the travel retail market to reach a wider audience of global travelers. The partnership not only provides a convenient shopping experience for airport passengers but also elevates the overall shopping experience with high-quality products and exclusive collections.
As travelers pass through Incheon International Airport, they now have the opportunity to explore Prada Beauty’s offerings and indulge in the brand’s signature fragrances, such as Prada Paradoxe and Les Infusions collection. Whether looking for a new lipstick shade or a nourishing skincare product, the Prada Beauty pop-up at Incheon Airport is sure to delight beauty enthusiasts and travelers alike.
Incorporating luxury beauty brands into the travel retail experience adds a touch of glamour and sophistication to the airport environment. It allows passengers to shop for premium products and pamper themselves while on the go, creating a seamless transition from travel to luxury shopping.
With the launch of the Prada Beauty pop-up at Incheon Airport, travelers can now experience the elegance and innovation of the brand’s makeup and skincare products firsthand. Whether stocking up on travel-friendly beauty essentials or treating themselves to a new fragrance, visitors to the pop-up store are sure to enjoy a touch of luxury during their journey.