Tequila is becoming a popular choice in the Indian alcohol beverage industry, with homegrown brands making their mark and tequila cocktails appearing on menus across the country. Rakshay Dhariwal, founder of Maya Pistola Agavepura, explains the difference between agave spirits and tequila, highlighting the strict regulations governing tequila production in Mexico. Pistola Agave uses a specific agave found in the Deccan Plateau to create unique flavor variants, catering to diverse palates.
The growing popularity of agave spirits in India can be attributed to their versatility, ability to pair well with Indian food, and their appeal to a variety of tastes. Pankaj Balachandran, co-founder of Countertop India, notes the increasing interest in tequila among consumers and the efforts of bartenders to educate them about the spirit. The cocktail culture in India is evolving, with tequila being recognized as a sophisticated and preferred spirit for crafting unique cocktails.
Tequila is no longer limited to being a shooter but is now gaining popularity in India as a versatile and flavorful spirit. Homegrown brands like Pistola Agave are being embraced, and craft cocktails featuring tequila are making waves in establishments across the country. The rise of tequila-based cocktails reflects modern India’s love for authentic and bold flavors in the beverage industry.
The future looks bright for tequila and agave spirits in India, with the potential for dedicated agave menus and the introduction of diverse agave spirits like mezcal. Industry experts anticipate continued growth in the agave category, driven by the discerning Indian consumer’s preference for small-batch, local, and artisanal spirits. As the cocktail culture expands, the presence of tequila is expected to increase not only in bars and restaurants but also in households, shaping the landscape of the Indian alcohol industry.