The elderly population in our district is currently facing unprecedented challenges, according to Age UK Bradford District. The charity has seen a significant increase in demand for its services, with a 227 per cent rise in the number of individuals seeking help to access pension credit alone. This surge in demand is expected to continue to rise throughout the winter months.
Mark Rounding, the CEO of Age UK Bradford District, has highlighted the growing difficulty for older people to live comfortably, especially as the cost of heating homes continues to rise and many individuals lose access to the winter fuel payment. The challenges faced by the elderly are becoming more severe, and the charity is calling for support from businesses, community groups, and individuals to help meet the increasing needs of the community.
As we approach the winter season, Age UK Bradford District is preparing for a busy period ahead. The demand for their services has skyrocketed, and they are in urgent need of additional community support to continue providing essential assistance to those in need. Donations can be made online through justgiving.com/campaign/winter24 or by texting YOUR to 70450 to give £10, YOUR to 70460 to give £5, or YOUR to 70470 to donate £3.
Furthermore, contributions can also be made in person at Age UK Bradford District community hubs, including the location at Keighley’s Airedale Shopping Centre. Your support can make a significant difference in helping the elderly population in our district navigate through these challenging times and ensure they receive the care and assistance they require. Let us come together as a community to support our older generation during these difficult times.